For this school project, I executed a complete brand refresh for Pretty Robes, a small business specializing in apparel. My goal was to modernize the brand’s image while maintaining its core identity.

Project Components

• Logo Redesign: I developed a new, custom logo to give the brand a more contemporary and professional aesthetic.

• Color Strategy: I personally selected a specific PMS (Pantone) color palette to ensure brand consistency and a premium feel across all platforms.

• Print & Advertising: I designed high-quality promotional materials, including print advertisements, to showcase the updated brand voice and attract new customers.

Key Skills

• Brand Identity & Re-branding

• Visual Communication

• Precision Color Matching (PMS)

• Print Media Design