For this project, I developed the brand identity for Juicy, a beverage concept designed to appeal to both children and adults. My goal was to create a vibrant, universal aesthetic that feels fun for kids while remaining sophisticated enough for parents.

Project Overview

Product Design: I developed the visual concept and packaging for the drink, ensuring the brand name "Juicy" was the focal point.

PMS Color Selection: I personally selected a custom Pantone (PMS) palette to ensure the colors stayed bright and consistent across all printed materials.

Advertisement Poster: I designed a promotional poster that uses bold imagery to attract a wide demographic and communicate the brand's fresh appeal. Core Skills

Target Audience Strategy: Balancing "fun" and "fresh" to bridge the gap between two age groups.

Color Theory: Using specific PMS codes for professional-grade production.

Visual Layout: Creating a cohesive look from the bottle label to the final poster.