For this project, I developed a comprehensive brand identity for Explore Energy, a fictional company centered on adventure and high-performance vitality. The goal was to build a consistent visual narrative that resonates with an active audience. Project Overview

Brand Identity & Logo: I designed a custom logo for Explore Energy that reflects movement and reliability. To ensure professional-grade quality, I personally selected the PMS (Pantone Matching System) colors, allowing for perfect color accuracy across different print and digital platforms. Business Card: I created a professional layout that balances the bold logo with essential contact information, focusing on a clean, modern aesthetic that fits the energy industry. Advertising: I developed a targeted advertisement that utilizes the brand's unique color palette and typography to grab attention and communicate the company’s core message of exploration and power. Technical Focus This project allowed me to demonstrate my skills in color theory, print production, and brand consistency. By managing the process from initial concept to the final PMS selection, I ensured that Explore Energy maintained a cohesive look across all marketing touchpoints.